Never run out of ads to test.

Your existing product assets, turned into a weekly stream of Meta and TikTok video ads. Edited, subtitled, branded. No shoots.

Get a free sample concept See how it works

For e-commerce brands already spending on paid social, and the agencies that run their accounts.

Every ad wears out.

Your audience sees it, then scrolls past it. Frequency climbs, costs climb. The only fix is a new ad, and a shoot takes weeks.

What you send. What you get.

Your existing assets

Product photos
Your website
Past ads
Brand guidelines

Brand context

Concept A
Concept B
Concept C

Hook 1
Hook 2
Hook 3
Hook 4

Every one edited, subtitled, branded, ready to launch.

Start with a pilot. Stay if it performs.

The pilot is a real drop on your real campaigns. Nothing recurring until your own account has proven it.

One drop to prove it. Then one every week.

Pilot

One drop, one fixed fee agreed before we start.

Concepts: 3 distinct angles, storyboarded for your approval within days
Hooks: 4 per concept, 12 ads in the first drop
Formats: 9:16 for TikTok, Reels and Stories. 4:5 for the feed.
Finish: Edited, subtitled, branded, ready for Ads Manager and TikTok Ads
People: No shoots, no actors. A generated presenter only when the storyboard says so, and you decide.
Rights: Yours, on every platform, with no time limit
Price: One fixed fee, agreed in writing before the work starts

Ask for a pilot quote

Continuous

New ads every week, month to month.

Cadence: A drop every week
Iteration: Winners get new hooks and angles, losers get retired
Memory: Every concept, hook and result stays on file for the next round
Commitment: Month to month

Starts after the pilot, if it performed.

Every round teaches the next one.

We keep your brand context, every concept and hook, and what each one did in your account. Winners get iterated, losers get retired. Today we read your results with you. Connecting your ad accounts directly is what we build next.

1Brand context
2Concepts
3Hooks
4Launch
5Results
6Iterations

One loop per client, under your name.

White-label for agencies. Your strategy and your relationship, our production. One stream per client, all on the same weekly cadence.

Talk about your roster

SkincareDTC
CoffeeSubscription
SupplementsShopify
MenswearDTC
Home fragranceMarketplace
Pet foodSubscription
SleepDTC
JewelleryShopify

Illustrative roster: generic categories, no client names.

Send your product page. We send back a sample concept.

No call and no deck. One concept built from your real assets, so you judge the work before the pitch.

Get a free sample concept

marc@hartwellandco.com

Is this AI-generated?

Yes. The footage is generated with the current best video models, Seedance 2.5 among them, from your real product assets. A human directs every concept, writes every hook and checks every frame before it ships.

Do we need to ship products or send footage?

No. The photos already on your store, your website and your past ads are the starting material. If you have footage, we use it.

What does the pilot cost?

One fixed fee, agreed in writing before the work starts. It depends on your assets and the scope of the three concepts, so there is no price list here. Send your product page and a rough monthly spend and you get a number, not a call.

Can our agency resell this?

Yes. Deliveries are unbranded: no watermark, no credit, no mention of us in the files. You present the work as your own, to as many clients as you run.